Terms of Service
Last updated: 3/22/2025These Terms of Service (“Terms”) govern your use of the Landing Page Conversion Optimization Service (“Service”) provided by Sales or Else LLC (“we,” “us,” “our”), a Delaware limited liability company, through www.doubleyourconversionrate.com (“Website”). By subscribing to our Service, you agree to be bound by these Terms.
1. Service Overview
For $2,000/month, we provide landing page conversion optimization services focused solely on customer acquisition (i.e., driving sales, leads, sign-ups, or downloads). This service does not include full-website optimization—only the specific landing pages we mutually agree to work on.
Included in the service:
- Unlimited strategy consulting
- Weekly A/B testing
- Implementation of the 4 Conversion Activators™ Framework
- UX/UI optimizations for approved landing pages
- Web design and development specific to agreed landing pages
- Supported platforms: Unbounce, Squarespace, Webflow, Shopify, Wix, WordPress
This is a subscription-based service billed monthly.
If we determine that your existing landing pages are not suitable for optimization based on our framework, we may recommend building a new landing page from scratch. This process typically requires the full first 30 days of work and is covered under your initial $2,000 payment. We will always seek your agreement before proceeding. If you do not agree, you may request a full refund within the first 30 days. Once you agree to a new landing page build, refunds are no longer available.
2. Payment Terms
- You will be billed $2,000/month via Stripe.
- Billing recurs every 30 days from your sign-up date.
- Payment must be made in full to begin or continue services.
3. Refunds & Cancellations
- You may cancel at any time by providing written notice to hello@doubleyourconversionrate.com with a 30-day notice period.
- You may request a full refund within the first 30 days, unless we have started building a new landing page with your agreement.
- Payment must be made in full to begin or continue services.
4. Client Responsibilities
To ensure timely and effective service delivery, you agree to:
- Provide access to your website hosting platform and CMS
- Provide necessary brand assets (e.g., logos, fonts, images, style guides)
- Respond promptly to requests for approvals or feedback
Failure to provide required access or materials may delay service delivery.
5. Ownership of Work
All deliverables—including designs, A/B test results, written content, and source files—are the property of the client upon full payment. We retain no rights over your assets once delivered.
6. Termination
You may cancel your subscription at any time with 30 days’ notice. We reserve the right to terminate the service for any reason, including but not limited to nonpayment or abuse of the service. In such cases, we will provide notice and, if applicable, a pro-rata refund.
7. Confidentiality
We treat all information shared with us—analytics, business strategies, design files, and access credentials—as strictly confidential. We will not disclose it to third parties without your consent, unless required by law
8. Case Studies & Promotional Use
By working with us, you grant us permission to use your brand name, logo, website screenshots, and performance results (e.g., before/after conversion rates, design samples, project outcomes) on our website, social media, sales materials, and promotional content. This includes use of your trademarks and brand identity for non-anonymized case studies, testimonials, and marketing purposes. To opt out, please notify us in writing at hello@doubleyourconversionrate.com.
9. No Guarantees
While our service is designed to improve conversion rates significantly, we do not guarantee specific results (e.g., doubling conversions), as performance depends on many variables beyond our control.
10. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States.
11. Modifications
We may revise these Terms from time to time. If material changes are made, we will notify active clients via email or by updating this page with a new revision date.
12. Contact
For questions regarding these Terms, please contact:
Sales or Else LLC
8 The Green, Ste B
Dover, Delaware 19901
Email: hello@doubleyourconversionrate.com